New Ardour Logo
2013-03-04 3 Comments
I had to ask myself: Is this logo (still) appropriate for Ardour?
The upcoming 3.0 release will be a digital audio and MIDI production application, available for Linux and Mac OS X. It is designed for frequent and prolonged use, being able to deal with huge amounts of material, complex signal pathways, precise and intense editing. Reliability, correctness and precision are of utmost importance.
The logo should take a matching stance, be sharp and have a strong presence. I think the old version does a fine job in this regard. It also happens to be well established and liked by the community (of course not by everyone). Back then I decided to use a free-form wave shape, less stylized, more realistic. Now I think a shape with even subdivisions will make the logo appear more precise.
I worked my way through variations of the curves that describe top and bottom of the wave, the number of teeth, their shape, relative height of the type and its consequences on letter spacing:
The new logo is already in use on the new website that went online about a week ago. I helped a bit with color selection, made a few suggestion and provided 3 icons: