Full Circle Magazine Logo 2

Ronnie Tucker, editor of the Full Circle Magazine, commented on my previous post:

I’m not 100% yet, but I think the current logo in white inside an orange circle would look best. That way we’re keeping up with the new Ubuntu look, but still keeping the logo that people recognise.

I strongly advice against this option, but still want to offer a fair comparison. References to 3 specific derivatives of Ubuntu can easily be understood to exclude all others and the resulting logo appears rather chaotic. Not much sense can be made from it, if you don’t know the other logos.


About thorwil
I'm a designer from Germany. My main interests are visual and interaction design, free/open-source software and (electronic) music.

23 Responses to Full Circle Magazine Logo 2

  1. Grant says:

    My vote is for #2.

    #3 looks too cluttered (IMO).
    #1 looks good, but IMO #2 just looks better.


  2. stapel says:

    I actually quite like #3

  3. László Kishalmi says:

    #1 Looks good, but visually unbalanced
    #2 Perfect in its simplicity
    #3 It is just too much

  4. Miguel Angel Da Vila says:

    1 and 2, little inclined to 1, great work. The third is overloaded and nonsense

  5. Akshat Jain says:

    #1 is good but looks the text looks a little crappy compared to #2

    #3 is cluttered and nonsense

  6. nixternal says:

    #2. I remember back in the day doing a logo very similar to #3. Not a fan of that one anymore 🙂

  7. sect2k says:

    #1 definitely, it has the strongest metaphor relative to the name (full circle) as it’s actually represents a full circle rather than a fragmented one (#2). #3 is just bad on so many levels 😉

    Have you thought about a variation on #1 without the orange background? It might not be as “ubuntu”, but it would be much cleaner.

  8. Huh? Take a book and take a magazine. First usually is plain good uniform typography and occasional emphasis which you notice only when reading that part of the text. Magazines on the other hand grab attention with cool headlines and interesting articles. I like logo #3 since it has WOW factor =)

  9. Rene Silva says:

    My pick would be #2. Just love its simplicity. I don’t know if it’ll have some problems when resizing it to lower resolutions, but the only thing that comes to my mind to lower resolutions it’s a favicon.

    Great work!

  10. #2 for the win! Elegant and symmetrical.

  11. Ronnie says:

    #2 looks the better of the three, but a circle in a circle is kinda uninteresting. How would it look with some small arrow heads? Just to give it some irregularity…

    Could be a winner! 😀

    • thorwil says:

      #2 with arrow heads would look like a recycling or reload symbol. It would be much harder to see the circle as such.

      Please consider that most people will only have a quick glance at the logo/header, to then look for content.

      I think the logo should be evaluated like this:
      Does it appear balanced, positive and well made?
      Is it recognizable, sufficiently unique (within its context)?
      Does it match the metaphor/strategy of the project?
      Does it tie in with the visual identity of Ubuntu?
      Is it free of distracting elements (everything that does not help with anything of the former)?

  12. Mark says:

    “References to 3 specific derivatives of Ubuntu can easily be understood to exclude all others”
    This is a valid point. However, it does not follow that regression to a vanilla logo implies inclusion of derivatives (likewise, it does not follow that dropping an existing reference to Kubuntu will be easily understood as inclusive).

    There are two elements of the Ubuntu project that are well represented by design 3:

    * Diversity: Ubuntu supports diverse languages, architectures, desktop environments,
    e-mail clients, web browsers, etc. and is built by an international community independent
    of any single company. Design 3 captures this diversity with its non-homogenous layout
    and references to specific variations.

    * Humanity: Ubuntu is “Linux for Human Beings” — an approachable, people-driven face
    on what otherwise might be perceived as a sterile technical construct. Friendly forums
    and interfaces that do not require deep knowledge of the underlying system create a
    distribution that anyone can feel comfortable with. The organic touches in design 3 —
    the mouse, the anthropromorphic shapes in the circle, and the reference to holding
    hands — give the design a warm, human character.

    Just my two cents (all three designs look very professional).

  13. Mihai says:

    I like 3 best.

  14. Mac says:

    Here’s my two cents:
    A variation of #1 would be the best. Move the arrow so that it is on the right side of the circle, centered vertically, and level horizontally so that it looks kind of like a “U.” We detect forward motion, Ubuntu, and a full circle.

    Change the subtext. It’s just too much and will get annoying for the eye to deal with. Condense it. Consider something like “The Independent Ubuntu Magazine” or “Ubuntu Community Magazine.” It’s a magazine for the community and it’s independent from Canonical. We get it. You don’t have to write every detail of that in the tagline.

    Showing all three logos of the derivatives is insanity. You’re not them, you’re a magazine. Be unique and easily identifiable. I should see your logo and think “Full Circle,” not “Why are there so many logos squashed together with a few circles.”

  15. iced says:

    Great work for all of them, my favourite is #2!

  16. Pingback: Full Circle Magazine Logo 3 « Thorwil's

  17. Lunarcloud says:

    If you pic #3, please update the kubuntu segment (Just a gear, not circle with gear).