Ubuntu Friendly Logo 2

A client would get to see only selected few of these, if I present sketches at all. For exposing my process, I left everything in, including train wrecks🙂

Every single sketch is both a first test and a potential springboard to more ideas. It’s a mix of putting down what I have in mind and creation happening right at the moment the pen hits paper.

It’s a good idea to keep logos simple, regarding the number of elements and their shapes, as they should be immediately recognizable. It also helps in making them robust for reproduction at various sizes and across media. It can open the door for variations and playful application.

But it also increases the risk of clashes with some of the gazillion logos out there. In this case, we obviously have to stay clear of too much likeness with the Nike swoosh, that Pepsi smiling ball thing and perhaps Tui. It’s difficult to search for similar logos, but not so much if it’s about an abbreviation like UF.

Time for reflection, followed by either a few more sketches or switching to vector graphics (Inkscape).

About thorwil
I'm a designer from Germany. My main interests are visual and interaction design, free/open-source software and (electronic) music.

11 Responses to Ubuntu Friendly Logo 2

  1. Darius says:

    I like number 31 the most.🙂

  2. Scott says:

    Just another idea, not sure if it would work… what about a cross between the CoF and the smiley face?

  3. sanderd17 says:

    numer 31 is very recognisable, but 24 looks good too.

    40 is my favorite, but I would put another logo in the second wheel, something like a computer or so. Then it symbolises your computer and ubuntu working together.

  4. Roadmaster says:

    Thanks for sharing your thought process! I’ve been finding this really interesting.

    I’m just curious about all the logos that suggest the “UF” initials. It seems to me that these need to be paired with actual “Ubuntu Friendly” text to make any sense. I mean, if you start from “Ubuntu Friendly” it’s easy to draw the connection to “UF”, but if all you see is a logo with “UF”, there’s basically no way of knowing what it stands for (United Football anyone?).

    I think one of the logos that suggest something more concrete (31 or 36) have a more immediate way of letting the user know what the logo is about.

    Now, please don’t take this as criticism, I’m just an engineer and I know very little about design, so I’m just commenting on my gut feeling about some of the logos, and would like to know how this is taken into account from the design point of view.

    Thanks again!

    • thorwil says:

      The emblem or icon will rarely appear without text. While it may be a plus if an emblem allows the viewer to associate at least the field, if not any specifics, you usually rely on building the association in context. There’s even the view that a logo as such is meaningless and it’s what it stands for that provides meaning.

      So making it recognizable and aesthetically pleasing in being balanced, decisive (appear wanted, not accidental or random) all top relying on premade associations.

      Thanks for an interesting comment!

  5. cool idea, to open a design process. very inspiring.
    btw, stay very clear of the TUI logo, not only because of legal issues, but also because it’s one ugly monster.

  6. I think, 16 is simple, tells it and is not language specific (as the combinations U with F where “friendly” might be translated to other languages).

    In any case I think there must be several levels.
    Didn’t read all your earlier posts and for what kind of things you want to use the logo.
    But anyway, for hardware or software there is always different possible levels.

    E.g. Works on Ubuntu with separate installer, works on Ubuntu with given Debian package, works by adding a ppa, already in the repository => All can work but with different level of additional work required.

    So there should be different levels of ubuntu-friendly.

  7. Meno says:

    Why the need for another icon?

    I think it would be better to just use the Ubuntu icon (circle of friends) exactly as it is.

    Just add the text “Ubuntu friendly” and make a rounded corner border around the whole thing.

    Think about the “Intel inside” badges PC’s come with. Intel did not make a separate logo icon just for that. They just used their normal “Intel” logo and added some non distracting text and elements.

    The Ubuntu name or the Circle of Friends logo is not a well known brand among the general public yet. Until that point is reached you should just hammer in the same logo, the same icon again, and again, and again.

    Divide and conquer is not what Ubuntu needs now.

    • Meno says:


      ubuntu logo

      Please do not misinterpret. I do not not mean to be harsh. I think your logo ideas are great. But I just think the best general strategy is to aim for brand recognition (CoF), and that introducing more icons may distract from that goal.

  8. Meno, your arguments convinced at least me – you are right!

  9. Pingback: Ubuntu Friendly Logo 3 « Thorwil's

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