Ubuntu Friendly Logo 2
2011-06-02 11 Comments
A client would get to see only selected few of these, if I present sketches at all. For exposing my process, I left everything in, including train wrecks 🙂
Every single sketch is both a first test and a potential springboard to more ideas. It’s a mix of putting down what I have in mind and creation happening right at the moment the pen hits paper.
It’s a good idea to keep logos simple, regarding the number of elements and their shapes, as they should be immediately recognizable. It also helps in making them robust for reproduction at various sizes and across media. It can open the door for variations and playful application.
But it also increases the risk of clashes with some of the gazillion logos out there. In this case, we obviously have to stay clear of too much likeness with the Nike swoosh, that Pepsi smiling ball thing and perhaps Tui. It’s difficult to search for similar logos, but not so much if it’s about an abbreviation like UF.
Time for reflection, followed by either a few more sketches or switching to vector graphics (Inkscape).