Ubuntu Friendly Logo 7

Paul and Marcus from the Canonical Design Team saw a problem with the gap-less regular/light combo I used for the text in the previous iteration. So I offered a tweaked version of the 2nd variation from post 5:

But Marcus as head of visual design insists on the layout that is specified on page 105 of the guidelines, only allowing the symbol to be replaced and a choice of regular or light weight for the 2nd word:


This makes the symbol appear so weak and fragile and highlights what I think is the biggest problem of the updated visual identity: the relative size of the Circle of Friends (and any symbol taking its place for a derivative or sub-project) leaves it ending up so damn small, given the usual sizes for the text as used on the web. I doubt that a person not familiar with the CoF would be able to make out its actual geometry, given that tiny pixel-salad on the upper right of ubuntu.com.

I made it very clear that this solution is not acceptable to me and that I think going with the plain CoF would be better under this circumstances. Ara and Co respect this wish. I’m done with this, but let me close with what will be the solution, if no one else comes up with another idea (and why would anyone, given those guidelines):

About thorwil
I'm a designer from Germany. My main interests are visual and interaction design, free/open-source software and (electronic) music.

2 Responses to Ubuntu Friendly Logo 7

  1. Martin Owens says:

    It’s a shame we don’t have blueprint type items on launchpad to track design iterations and forks.

    Sorry it ended badly this time.

  2. eko says:

    you are creative enough man! By the way,,, i love ubuntu’s fonts…. they are so adorable… Can’t wait the precise pangoline….